The car marketplace in the UAE is unique in many ways. Buyers can pick from the widest variety of cars starting from an entry-level hatchback and going all the way to the most expensive hypercars and everything in between. Buying and selling a car in the UAE is a rather simple procedure and tens of thousands of people are in the market every week, looking for their next car.
As a result, the car dealership business in the UAE is quite a lucrative one. Hundreds of car dealerships are found across the country and all car dealerships are found vying for online traffic from buyers. Dealerships need their stock to be more visible to buyers, and the best way to do so is through DubiCars.com.
DubiCars has been in the business for over five years now and has seen constant growth across all metrics. With strong year-on-year growth numbers along with efforts to boost leads to dealerships, DubiCars offers a great business proposition that is hard to argue with. Here are five reasons why DubiCars is the perfect partner for your car business.
Radio Campaigns & Outdoor Campaigns
DubiCars has taken on radio campaigns across multiple channels and this gives the dealer partners and their cars increased exposure. DubiCars’ radio campaign ads are currently being played on three radio channels while there are plans to expand to more channels in the near future.
Al Khaleejiya FM 100.9, Dubai 92 FM, and City 1016 are the radio stations that currently play DubiCars’ radio campaigns. Together, these three radio channels make sure DubiCars’ campaigns reach a minimum of 3 million listeners per day. These radio channels also ensure that the DubiCars message reaches multiple audiences including the Emiratis as well as the Expat population.
In addition to reaching people through the radio, DubiCars has also initiated several outdoor campaigns which place advertisements at key locations in the UAE. Be it the Mirdif bridge, the lampposts in Sharjah, or the Mupis in the Mall Of The Emirates, together, these outdoor campaigns give DubiCars and in turn its dealer partners immense exposure with around 2 million impressions being acquired over a span of several weeks.
Online Campaigns & Dealer Visits
Increased social media presence, greater frequency of advertising on various social platforms, and an overall larger digital presence make sure DubiCars’ message reaches the right audience. If you have seen a DubiCars campaign while casually scrolling through your favourite social media platform, it is not by sheer coincidence.
Be it through in-detail blog articles, videos in various formats, or even a static post on social media, DubiCars is making sure its online activity is noticed and this is obviously a big advantage for dealer partners.
DubiCars also visits its dealer partners to film videos that highlight the strengths, USPs, and best practices of the dealers. In addition, photo or video shoots for special cars help them get the attention they deserve. These dealer visits result in increased exposure for the dealers and that increases the trust factor between the dealers and the customers.
Educating People On Best Practices In The Car Buying & Selling Realm
The various DubiCars campaigns online, offline, and especially on the radio, are all delivering a message to the general public. Every single one of them is educational and they convey the best practices of buying and selling a car in the UAE, through a series of tips covering the difference between buying from a dealer v/s a private seller, pre-buying research tips, the electric vehicle market, and more.
Topics like, ‘How to save fuel?’, ‘How to buy a car in the UAE?’, ‘Top 10 cars to buy in the UAE’, ‘Selling to a private buyer vs dealer’, ‘Tips and tricks to get the best car deal’, etc, are now a common sight on various DubiCars platforms. These topics draw the attention of the common man, and therefore give dealer partners increased exposure.
Revamped Website & Search Engine Targeting The Right Audience
The aforementioned campaigns aren’t all flying in the dark. They are specifically targeted at five different buyer/seller personas and multiple linguistic backgrounds. This gives car businesses that partner with DubiCars increased exposure to most people residing in the UAE.
DubiCars is the fastest-growing car marketplace in the UAE and the website is one of the most resourceful sites in the UAE to buy, sell, or export cars. Over the last few months, the DubiCars website was revamped and redesigned. It now boasts a more user-friendly interface with an enhanced search engine that is faster than competitors.
The enhanced search engine capabilities in conjunction with the ever-increasing number of cars listed on DubiCars make it the best option for car buyers and sellers in the UAE.
Your Success Is Our Business & Now Is The Time For Growth
DubiCars believes in accentuating the success of its dealer partners and contributing to their success. DubiCars does not compete with dealerships but pushes for a favourable outcome for its dealer partners. In fact, DubiCars makes a lot of effort toward increasing leads for its dealer partners.
On the topic of increasing leads, it is worth mentioning that DubiCars’ leads have increased by 44 percent year-on-year and this is good news for dealer partners. In 2022, DubiCars announced that it was the ‘Time For Change’ and now, in 2023, DubiCars has announced it is the ‘Time For Growth’.
This growth is further bolstered by a significant increase in the number of dealers partnering with DubiCars. If you own a car business in the UAE and wish to partner with DubiCars, click this link.
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